Email marketing and advertising can be profitable for any business, no matter what kind of system or service you offer. It is significantly inexpensive than other advertising methods and, if done right, assists in building loyalty and trust with customers. As a result, you produce more sales and more earnings!
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The framework for successful email marketing is a targeted, permission-based email list. Entrepreneurs call contact lists their ‘goldmine’ because it can produce much of their marketing revenue. If you’ve built up a list of opt-in subscribers that are certified and interested in what you have to offer, then you’ve accomplished the first step and are on your way. Now it’s time to ‘mine’ for gold!
Below you’ll find several list-building and preservation ideas that will help you get the top results from all your email marketing strategies:
Make it simple
1. Supply useful, pertinent content. Your visitors will not offer you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them
Add Subscriptions forms to each page
2. Add a subscription form to each page on your website. Make sure it stands out so it is straight forward to find. If it doesn’t look messy, you may want to include more than one on some pages. For example, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
Add Subscriptions forms to social media content
3. Add subscription forms to your social media content. Make sure that you don’t throw away this valuable source of income opportunities. Combine your sign-up forms with Facebook and more!
Make it easy to sign up
6. Provide samples of your newsletters and Ezines. This lets prospective customers review your materials before they sign up to figure out if it’s something they’d be curious in.
Archive past newsletters
7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO methods in mind, they can boost traffic to your website by using enhanced search engine positioning.
Give presents to subscribers
8. Give presents that subscribers can actually use. Offer an opt-in bonus for becoming a member of your subscriber list! Write an ebook or provide a PDF business report, or even employ a programmer to create downloadable or web-based applications. But don’t limit yourself to supplying gifts to opt-ins. Give them out when your readers fill out a survey, provide a recommendation, success story, or a great product idea. Let them know when they can anticipate the next gift offer. Everyone likes to get something for free! And if you pass out ‘goodies’ throughout the year, your readers will experience truly appreciated good vibes? and that’s good for business!
Ask people to pass it on
9. Ask your subscribers to pass it on. Word of mouth is a effective viral strategy that works very good with email marketing. If your subscribers find your writing interesting, entertaining or useful, they’ll probably share it with their buddies. This can be a great source of new customers, so make sure to remind them to ‘pass it on’.
Let others share your newsletters
10. Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many site owners and newsletter editors are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your website.
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Put a sign-up form on your newsletter
11. Incorporate a ‘Sign Up’ button in your newsletter. If you’re making use of plain text instead of HTML, be sure to supply a text link to your subscription page. You may sense that this is not necessary because the subscriber is already on your list, but keep in mind that readers can forward your newsletters to other individuals, or reissue them online. Make it easy for them to subscribe!
Add a squeeze page
12. Add a squeeze page. A squeeze page has one goal ? to gain opt-ins and build your list. Think of it as a mini-sales note to go along with your subscription or opt-in gift. It ought to feature a strong headline and a few of the powerful benefits that should make subscribers drool to sign up! Once put together, use a service such as WordTracker to find thousands of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that ought to make a splash!
13. Include testimonials on your squeeze page. This is vital. Put one or two powerful testimonials from pleased customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more ‘believable’ and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use ‘Bob K, FL’). Include a note inviting others to engage. After all, it’s free publicity!
14. Blog religiously. Blogging is a great way to communicate with leads and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
Publish on different blogs
15. Publish on different blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most instances, your comments will be posted on their blogs with a link back to your site. This is an straight forward way to generate new traffic and subscribers, and get your brand out there!
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